The Balm is now sold at Walgreens! Gasp! Yup! I saw a display in two different stores recently. Granted it’s not the entire line but maybe come Fall 2019 they’ll be a little nook curved out for the Balm amidst the displays of L’Oreal, Maybelline, and Covergirl.
The comes as no great surprise to me as I think a lot of mid-rang...